Digital Add On
The customer of today expects a digital added value. This could be achieved either through the product itself or in combination with other devices (e.g. smartphone).
dmexco 2015
Köln war für zwei Tage der Treffpunkt der digitalen Wirtschaft. In Gesprächen mit internationalen Experten wurde wieder einmal deutlich, #Digitalisierung ist das Thema und die Herausforderung für die Unternehmen.
Innovation in an Exponential Growth Age
Innovation in an Exponential Growth Age Striving for innovation is one of the most celebrated qualities of today’s business world. It is regarded as an absolute necessity for gaining a competitive advantage and sustaining it in the long run. As a result of this everybody wants to be seen as a visionary and a […]
Silicon Valley
[vc_row][vc_column][vc_column_text] Direkten Kontakt ins Silicon Valley [/vc_column_text][vc_single_image image=”6018″ img_size=”w800″ alignment=”center”][/vc_column][/vc_row][vc_row margin_top=”20″ margin_bottom=”20″][vc_column][vc_column_text]Das Silicon Valley ist das Zentrum der Startup Szene. Es steht für Technologie, Innovation, digitale Wirtschaft und neue Unternehmensstrukturen. Die Entwicklung von neuen disruptiven Produkten wird strukturiert und mit großer Energie vorangetrieben. Gerne wird heute von einer industriellen Revolution gesprochen. Die Kultur, die sich […]
The More Global We Become, The More Individual We Need to Be
The More Global We Become, The More Individual We Need to Be We live in a truly global world. The exponential rise of Internet technologies and communication methods has brought the world together and has made time and distance virtually irrelevant for interpersonal interactions. Today you can sit in Germany and have a conversation […]
ScS auf dmexco
[vc_row margin_bottom=”20″][vc_column][vc_column_text css=”.vc_custom_1442076068528{margin-bottom: 20px !important;}”] Digitale Wirtschaft trifft sich in Köln Von Mittwoch dem16.9 bis zum Donnerstag dem 17.9. trifft sich die digitale Wirtschaft auf der diesjährigen dmexco. [/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”2/3″][vc_column_text]Die digitale Wirtschaft hat ihre eigenen Regeln und wir helfen Startups dabei, ihr zukünftiges Geschäftsmodell zu entwickeln. Existierende Unternehmen sind exzellent in der Skalierung von etablierten Geschäftsmodellen. […]
True Customer Value – an Elusive Concept
True Customer Value – an Elusive Concept Hardly anything is more elusive in the business world of today as the concept of customer value. Many organizations claim to embrace it when in reality only a handful of them truly understand the meaning behind it. Creating superior customer value is much more than tweaking a […]
Modern Day Business Partnerships
Modern Day Business Partnerships The business world is and has always been known for its cutthroat practices. Relations with vendors, partners, and even customers are often turned into a game of power, in which both sides attempt to extract the maximum benefits from their respective partner while simultaneously contributing as little as possible to […]
Resource Utilization in the Digital Age
Resource Utilization in the Digital Age The resource-based view, which became popular in the 90s because of its straightforward way of explaining competitive advantage, has long been proven inadequate for today’s business world. Yes, the possession of the right organizational resources is a vital factor for the company’s competitive abilities but more important nowadays […]
Technological Progress – a Friend, not a Foe
Technological Progress – a Friend, not a Foe Technology has massively improved the quality of our lives. Although many people fear it and view at as a job killer, it takes just one short moment of reflection upon the countless improvements the digital age has brought to our lives in order to realize that […]