True Customer Value – an Elusive Concept

True Customer Value – an Elusive Concept   Hardly anything is more elusive in the business world of today as the concept of customer value. Many organizations claim to embrace it when in reality only a handful of them truly understand the meaning behind it. Creating superior customer value is much more than tweaking a […]

The Customer is King! (But Not Really)

The Customer is King! (But Not Really)   The customer is king! This is something we understand well and follow strictly at ScS. Many other companies also claim to stick by this saying in their operations. However, one does not need to look for too long there in order to discover that policy and reality […]