In the age of the gadgets a big part of the customer value will be generated through digital activities.
Smartphones play a central role in this. Setting a product context for the customer has always been one of the biggest dreams for marketers.
The Customer likes to tell others about his bought products.
Creative ideas increase customer satisfaction and loyalty.
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Improve your products, processes, and customer satisfaction
A direct communication channel to the customer
Collect information on the market, customer, competition etc.
Get spacial and geographical awareness of customer behavior
Store data securely in the cloud and access it from anywhere
Deliver a next-generation shopping experience
Interact with the customer on a new level across his preferred channels
Faster processes and decisions-making capability
Create lasting customer loyalty and sense of belonging
Remove redundancies and significantly cut costs
The product / service and the service provisions are completely digital and take place exclusively in the digital market. Examples here are music streaming services, broker platforms, digital trading markets, etc.
The customer is interacts with a platform or an app, in which the whole transaction process takes place. A high degree of automation with minimum human input is required from the company side in order to achieve this.
The communication with the customer happens over the digital channel or in social media.
The product / service and the service provisions are physical but have a digital add-on component. In this scenario the possibilities the digital market offers are just used but not created and shaped. Examples here are products for home automation, communication between cars, smartphone as a remote control for physical products, wearables and all forms of consumer goods.
The customer acquires the product through the established channels and received additional value through the digital channels.
The customer interacts with an app for his smartphone, which communicates with the product. A high degree of automation with a minimum human input is required from the company side in order to achieve this.
The communication with the customer happens over the digital channel or in social media.
The product / service and the service provisions are physical but have no digital add-on component. The possibilities offered by the digital market are not used.
The customer acquires the product through the established channels.
The communication with the customer is done in a traditional way .
In the age of the Internet of Things it is possible to add a digital component to almost any product. These components could either be part of the product or come as an add-on and enable the communication with other devices such as a smartphone. Through this, the context around the customer and product can be determined.
The list goes on and is only limited by the creativity of the producer.