The New Type of Customer
The upsurge of the Internet, technology, and communication mediums has created a new type of customer – the ultra-informed digital one.
He expects instant gratification and top quality without a price increase – as impossible as this sounds. The new customer doesn’t care how complicated and difficult logistic is, he wants his package delivered tomorrow.
The companies that do not comply with these requirements are just kicked out of the market.
This presents a new layer of challenges for companies but also offers opportunities for the one that have understood the needs of this new type of customer.
Fortunately, digitalization has made it possible to achieve this. With high degree of automation, machine intelligence, big data, predictive analytics, to name a few, you can boost your T.V.M. – Time, Value, Money – and satisfy the needs of the modern customer.