Internet of Things in Retail
In the realm of retail, the Internet of Things (IoT) offers many opportunities for brick and mortar retailers to level the playing field with online competitors.
IoT may increase the store’s Customer Value by augmenting the customer’s shopping experience with additional product information or targeted special offers.
IoT may boost revenues by automatically managing inventory in real-time. It may also help stores to build customer profiles and engage with customers on a personalized level.
IoT may mitigate risks by tracking assets and preventing theft.