In the startup world the phrase “execute or die” is commonplace. Entrepreneurs have to manage their limited resources carefully and often cannot afford lengthy processes before they go to market. The speed with which they move ahead holds risks, but allows them to outpace their corporate competitors.
Corporations are in the opposite situtation. They have the necessary resources but suffer from rigid decision and implementation processes. This can result in slow reaction times and in being beaten to the punch by more agile competitors. How can we combine the advantages of both approaches, while minimizing the risks?
