The More Global We Become, The More Individual We Need to Be
The More Global We Become, The More Individual We Need to Be We live in a truly global world. The exponential rise of Internet technologies and communication methods has brought the world together and has made time and distance virtually irrelevant for interpersonal interactions. Today you can sit in Germany and have a conversation […]
True Customer Value – an Elusive Concept
True Customer Value – an Elusive Concept Hardly anything is more elusive in the business world of today as the concept of customer value. Many organizations claim to embrace it when in reality only a handful of them truly understand the meaning behind it. Creating superior customer value is much more than tweaking a […]
Modern Day Business Partnerships
Modern Day Business Partnerships The business world is and has always been known for its cutthroat practices. Relations with vendors, partners, and even customers are often turned into a game of power, in which both sides attempt to extract the maximum benefits from their respective partner while simultaneously contributing as little as possible to […]
Resource Utilization in the Digital Age
Resource Utilization in the Digital Age The resource-based view, which became popular in the 90s because of its straightforward way of explaining competitive advantage, has long been proven inadequate for today’s business world. Yes, the possession of the right organizational resources is a vital factor for the company’s competitive abilities but more important nowadays […]
Technological Progress – a Friend, not a Foe
Technological Progress – a Friend, not a Foe Technology has massively improved the quality of our lives. Although many people fear it and view at as a job killer, it takes just one short moment of reflection upon the countless improvements the digital age has brought to our lives in order to realize that […]
Portfolio Diversification – More Products = More Customers?
Portfolio Diversification – More Products = More Customers? Making the customer happy is no easy task. Everybody has their own preferences, wants, and desires and tend to behave differently in similar situations. Furthermore, the modern type of customer has a significantly decreased attention span and has trouble focusing his attention for long periods. This […]
EU Unveils Plans for a Digital Single Market (News)
Digital Single Market – The Plan at a Glance
Herausforderung Kundenkommunikation (Teil 1) – Der moderne Kunde
Teil 1 – Der moderne Kunde Das Grundmodell menschlichen Handelns Die Digitalisierung der Welt verändert wirtschaftliche Rahmenbedingungen – darüber herrscht wohl im Allgemeinen Einigkeit. Geschäftsmodelle, Produktionsprozesse und Produkte sind davon betroffen. Gerade das Internet of Things wird die Produktlandschaft in den kommenden Jahren drastisch verändern. Doch was ist eigentlich mit dem Kunden? Eines sei […]
Theater statt Zinsen (Kommentar)
Theater statt Zinsen Bei dem Artikel kann man sich eines Schmunzelns einfach nicht erwehren. Niedrigzinsphasen sind nicht neu, Negativzinsen ist hingegen ein Wort aus unserer heutigen Zeit, obwohl es diese auf dem Papier auch bereits gab. Während in der Geschichte die Inflation dafür sorgte, daß “nur” geringe Zinsen durch die zusätzliche Inflation zu Negativzinsen wurden, reagierten die […]
Was ist echte Innovation? (Kommentar)
Was ist eigentlich echte Innovation im Unternehmen? Schöner Gedanke bzw. Artikel dazu, über den ich bei LinkedIn gestolpert bin. Viele machen sich Gedanken darüber, was grundsätzlich Innovation ist, wie man das machen kann, vor allem auch wie andere das tun oder eben nicht tun. Aber der Kerngedanke ist doch, unabhängig von anderen und den Prozessen […]