Conquer the Digital Market
Do your products have a digital added value?
In the age of the gadgets a big part of the customer value will be generated through digital activities.
Pokémon GO: Die Welle Reiten
[vc_row][vc_column][vc_column_text] Pokémon GO: Die Welle reiten Seit dem offiziellen Deutschlandstart vor gut einer Woche ist das Spiel “Pokémon GO” in aller Munde. Fast jedem werden, wenn er das Spiel nicht selbst ausprobiert hat, zumindest die Heerscharen junger Leute aufgefallen sein, die sich, wie gebannt auf ihre Handys starrend, um Denkmäler, Kirchen und andere Sehenswürdigkeiten tummeln. […]
Platform Business
[vc_row][vc_column][vc_column_text] Platform Business [/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_video link=”https://youtu.be/Mkm9bSRCLbI”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]In order to capture the most value out of the platform business an architecture, which includes both the technology and business sides is necessary. This enables companies to reap the benefits of a network effect and achieve growth and adaptability through integration with external providers. Such platforms need to be reliable, […]
The New Type of Customer
[vc_row][vc_column][vc_column_text] The New Type of Customer [/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_video link=”https://youtu.be/No-aXLV7G8Y”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]The upsurge of the Internet, technology, and communication mediums has created a new type of customer – the ultra-informed digital one. He expects instant gratification and top quality without a price increase – as impossible as this sounds. The new customer doesn’t care how complicated and difficult […]
IT & Business
[vc_row][vc_column][vc_column_text] IT & Business [/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_video link=”https://youtu.be/RB20vXBGJpw”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]The way most companies are currently structured separates the IT and business sides within the company. This silo structures however, do not belong in the modern world where dynamism and flexibility are the key to success. In a modern corporate environment the technology and business sides of a company come […]
Pay the New With the Old
[vc_row][vc_column][vc_column_text] Pay the New With the Old [/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_video link=”https://youtu.be/qTdgj50pYZg”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]In the previous video I mentioned that it if done right and in a smart way it is possible to finance the installment of new technology solely from the additional benefits you gain from the old one. Remember the concept we talked about in the previous […]
Digitalization & Utilization
[vc_row][vc_column][vc_column_text] Digitalization & Utilization [/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_video link=”https://youtu.be/p0NvLPy1DTE”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]Digitalization is one of the hottest business topics right now. Although everybody seems to understand different things by it one thing is for certain – digitalized companies are supposed to have the newest technologies and methods. Unfortunately, spending a lot of money on new tech does not automatically mean […]
Digital Transformation – Pitfalls and Challenges
[vc_row][vc_column][vc_column_text] Exponential Growth Times [/vc_column_text][vc_column_text]Internet and internet-based technologies are rising eataster than ever. An estimated 40 percent of the world’s population has an Internet connection. This amounts to over 3 billion users worldwide with that number growing exponentially every year. [dt_quote type=”pullquote” layout=”left” font_size=”21px” animation=”none” size=”4″]Nowadays a single person could simply open a web shop […]
Are Big Companies Capable of Innovation?
[vc_row][vc_column][vc_column_text css=”.vc_custom_1455879228770{margin-bottom: 40px !important;}”] Are Big Companies Capable of Innovation? [/vc_column_text][/vc_column][/vc_row][vc_row margin_top=”20″ margin_bottom=”20″][vc_column][vc_column_text css=”.vc_custom_1455878992461{margin-bottom: 40px !important;}”]The business landscape of today has changed. There are no two ways about it. The digital era is driving this business transformation and it is running at full power. Customers have become more demanding, less loyal, and have shifted their […]
The Digital Business Triangle
[vc_row][vc_column][vc_column_text css=”.vc_custom_1453288236423{margin-top: 30px !important;}”] The Digital Business Triangle [/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_single_image image=”7466″ img_size=”w800″ css=”.vc_custom_1475234478382{margin-top: 70px !important;margin-bottom: 45px !important;}”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]Successfully leading a business in the digital age is probably one of the greatest challenges managers are facing today. Its complexity comes both from external factors such as the never before seen dynamism of the business landscape as well as […]