Conquer the Digital Market

Do your products have a digital added value?
In the age of the gadgets a big part of the customer value will be generated through digital activities.

Digital Transformation – Pitfalls and Challenges

[vc_row][vc_column][vc_column_text] Exponential Growth Times [/vc_column_text][vc_column_text]Internet and internet-based technologies are rising eataster than ever. An estimated 40 percent of the world’s population has an Internet connection. This amounts to over 3 billion users worldwide with that number growing exponentially every year. [dt_quote type=”pullquote” layout=”left” font_size=”21px” animation=”none” size=”4″]Nowadays a single person could simply open a web shop […]

Are Big Companies Capable of Innovation?

[vc_row][vc_column][vc_column_text css=”.vc_custom_1455879228770{margin-bottom: 40px !important;}”] Are Big Companies Capable of Innovation? [/vc_column_text][/vc_column][/vc_row][vc_row margin_top=”20″ margin_bottom=”20″][vc_column][vc_column_text css=”.vc_custom_1455878992461{margin-bottom: 40px !important;}”]The business landscape of today has changed. There are no two ways about it. The digital era is driving this business transformation and it is running at full power. Customers have become more demanding, less loyal, and have shifted their […]

The Digital Business Triangle

[vc_row][vc_column][vc_column_text css=”.vc_custom_1453288236423{margin-top: 30px !important;}”] The Digital Business Triangle [/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_single_image image=”7466″ img_size=”w800″ css=”.vc_custom_1475234478382{margin-top: 70px !important;margin-bottom: 45px !important;}”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]Successfully leading a business in the digital age is probably one of the greatest challenges managers are facing today. Its complexity comes both from external factors such as the never before seen dynamism of the business landscape as well as […]

Happy Halloween!

[vc_row][vc_column width=”1/2″][vc_single_image image=”6695″ img_size=”w400″][/vc_column][vc_column width=”1/2″][vc_column_text css=”.vc_custom_1446213193735{padding-bottom: 30px !important;}”] Halloween is Here [/vc_column_text][dt_fancy_separator el_width=”50″][vc_column_text el_class=”p_text” css=”.vc_custom_1446213255050{padding-top: 10px !important;padding-bottom: 20px !important;}”]Halloween is a holiday that celebrates superstition and mythical tales. We take this opportunity to show you what are some of the made-up facts about digitalization and why you should NOT be scared from it.   Happy […]

Digital Add On

The customer of today expects a digital added value. This could be achieved either through the product itself or in combination with other devices (e.g. smartphone).

Figuring Out What is Important – Shared Resources and Core Competencies

Figuring Out What is Important – Shared Resources and Core Competencies   The business world is turning into one big melting pot for ideas and resources. With open innovation gaining popularity around the globe, and companies becoming less protective of their assets (e.g. Tesla making its patents public) companies must look elsewhere for the competencies […]

Innovation in an Exponential Growth Age

Innovation in an Exponential Growth Age   Striving for innovation is one of the most celebrated qualities of today’s business world. It is regarded as an absolute necessity for gaining a competitive advantage and sustaining it in the long run. As a result of this everybody wants to be seen as a visionary and a […]

The More Global We Become, The More Individual We Need to Be

The More Global We Become, The More Individual We Need to Be   We live in a truly global world. The exponential rise of Internet technologies and communication methods has brought the world together and has made time and distance virtually irrelevant for interpersonal interactions. Today you can sit in Germany and have a conversation […]

True Customer Value – an Elusive Concept

True Customer Value – an Elusive Concept   Hardly anything is more elusive in the business world of today as the concept of customer value. Many organizations claim to embrace it when in reality only a handful of them truly understand the meaning behind it. Creating superior customer value is much more than tweaking a […]